Kimpton Hotels’

Kimpton Hotels'  EarthCare program brings the business's philosophy of environmental responsibility straight to its properties, starting with its pioneering Eco Floor at the  Hotel Triton  in San Francisco in 1994. Today EarthCare's efforts include: * Using environmentally friendly cleaning supplies in all rooms. * Printing corporate collateral on  recycled paper  using  soy-based ink. * Usring recycled paper for all printing property-wide. * Serving organic, shade grown, and/or fair trade complimentary beverages in the lobby. * Allowing guests the opt out of towel and linen service. Recycling of glass,  bottles, paper, and cardboard through back of house operations. * Auditing and retrofitting back of house lighting to ensure  energy efficient bulbs  are in place. * Using low flow systmes for faucets, toilets, and showers. * Encouraging guests to  recycle  with in-room  recycling bins. * Stocking the honor bar with organic snacks and drinks. * Encouraging gue sts to donate unused amenity bottles to local charities. * Other practices, such as  recycling  coat hangers, eliminating styrofoam cups, using paperless checkin/out, purchasing organic flowers, and more. Kimpton properties are found in: * Scottsdale, AZ * Vancourver, BC Whistler, BC * Los Angeles, CA * San Diego, CA * San Francisco, CA * San Jose, CA * Aspen, CO * Denver, CO * Chicago, IL * Boston, MA * Cambridge, MA * New York City, NY * Portland, OR * Dallas, TX * Salt Lake City, UT * Alexandria, VA * Arlington, VA * Seattle, WA * Washington, DC * 1. Kimpton HotelsPresented by:GROUP 4Andrew Taylor, KirillCherepkov, Emily York, Alaina Alms,and Susan GrahamApril 23, 2009 * 2. Case QuestionsWhat further steps should Kimpton take to institutionalize its environmental commitments? ~AndyHow would you measure the success of the EarthCare Program, and how should it be reported to stakeholders? KirillWhat progress has Kimpton made in the four phases of its EarthCare Program sinc the c ase? ~EmilyWhat is the progress for each of the four phases? ~AlainaWhat is your overall assessment of their progress since the case? ~Susan * 3. How Would You Measure The Success Of The Earthcare Program? KirillCherepkov * 4. SustainabilityEnvironmental mgmt. (measuring success)Environmental audits (reporting) * 5. Environmental Mgmt. in PracticeMeasuring SuccessTop mgmt. w/ a commitment to sustainabilityLong-standing commitment†¦Phase 1 – 2 – 3 – 4 – 5 †¦Line mgmt. nvolvementLocal programsEmployee suggestions * 6. Environmental Mgmt. in Practice (cont. )Measuring SuccessCode of environmental conductâ€Å"Our Philosophy† Our philosophy on environmental responsibility is about more than contributing financially; it;apos;s about embracing behavioral change. This kind of change begins at home, is expanded at work, and now extends to who we choose to do business with†¦Ã¢â‚¬Å"EarthCare program †¦ was the right thing to do. † à ¢â‚¬â€œ Tom LaTour, Chairman and CEOCross-functional teamsJeff Slye, Business Evolution ConsultantEco-champions, co-leads, and program specialists * 7.Environmental AuditsReportingSustainability report:PepsiCo http://www. pepsico. com/Purpose/Sustainability/Sustainability-Report/Environmental-Sustainability. aspxCAT http://www. cat. com/cda/layout? m=199421;x=7Wal-Mart http://walmartstores. com/Sustainability/7951. aspxFordhttp://www. ford. com/micr osites/sustainability-report-2007-08/defaultCost savings:$250,000 per year in waste disposal†¦New business: â€Å"†¦$500,000 in meetings†¦Ã¢â‚¬  * 8. What Progress Has Kimpton Made In The Four Phases Of Its Earthcare Program Since The Case? Emily York * 9.Phase #1 Designed to make hotel staff comfortable with the concept of greener management. Energy Conservation: lighting retrofitted and audited to ensure energy efficient bulbs are in place Recycling: bottles, cans, paper, ; cardboardCleaning Chemicals: tub ; shower, gl ass, deodorizers, and disinfectantsPromotion Materials: recycled paper and soy-based inkComplimentary Coffee in Lobby: organically grownHonor Bar: includes organic snacks and beveragesTowel/Linen reuse: sheets and towels are replaced only at guest’s request * 10.Phase #2 Focuses on investments in water and energy conservation and organically-grown products. Water Conservation: implementation and auditing of low flow systems for faucets, toilets, and showers Energy Conservation: install motion sensors in rooms, florescent bulbs in corridors and back-of-houseOrganic Coffees ; Teas: served in rooms, meeting rooms, and lobby * 11. Phase #3 Extensive investment in in-room recycling of products and sale of organic/recycled products.In-room Designer Recycling Bins: guests are encouraged to participate in reducing our environmental impact Recycled Papers: for copying, notepads, toilet paper, and tissuesDonation Programs: instead of being thrown away, unused amenity bottles are donate d and used by local charities Recycling: of employee dry-cleaned uniform bags and hangers*Guest can now shop the Kimpton Style catalog for eco-friendlyproducts like organic bedding and recycled glassware. * 12. Phase #4 Investment in building materials, labor, and appliances that are more eco-friendly.Energy Star: appliances, computers, and electronicsPaints: low-VOC paintsHeat/Air Conditioning: energy efficient * 13. NEW Phase #5 * 14. â€Å"Helping the environment because it’s the right thing to do. † – April 13, 2009http://www. changemakers. net/node/21543 * 15. Discuss The Specifics Of The Progress For Each Of The Four Phases. Alaina Alms * 16. OverviewWhat has been implementedProducts and Practices for each of the phasesGoalsAccomplishmentsAwards * 17. What has been implementedEarthCare Products and PracticesAs part of Kimpton EarthCare, every hotel adopts tandard environmentally friendly products and practices with high-impact and benefit to our planet. * 18. Products and Practices (Phase 1)Cleaning Supplies: All rooms cleaned with environmentally friendly cleaning products. Honor bar with organic food and beverage options: Honor bars include organic snacks and beverages. Soy Inks: All corporate collateral is printed on recycled paper using soy based ink. Towel/Linen Reuse: Guests have the opportunity to do their part to reduce energy and detergents required for daily washings.Recycling: Back of house recycling programs addressing glass, bottles, paper, cardboard, etc. * 19. Products and Practices (Phase 2)Organic Beverages: All complimentary lobby coffee is organic, shade grown and/or fair trade. Energy Conservation: Back of house lighting retrofitted and audited to ensure energy efficient bulbs are in place. Water Conservation: Implementation and auditing of low flow systems for faucets, toilets, and showers. * 20. Products and Practices (Phase 3)Recycled Paper: Property wide printing on recycled paper.Best Practices: At any hotel you may find environmental activities such as recycling of coat hangers, elimination of Styrofoam cups, paperless check-ins/outs, organic flowers, and more†¦ In-room designer recycling bins: Guests are encouraged to participate in reducing our environmental impact. Donation programs: Instead of being thrown away, unused amenity bottles are donated and used by local charities. Shop the Kimpton Style catalog: for eco-friendly products like organic bedding and recycled glassware. * 21.GoalsReduce waste in landfills by 15%Reduce energy and water usage by 15%Increase employee retention and morale by 10% * 22. Accomplishments;gt; 962,000 lbs of cardboard recycled~ 50,000 gallons of cleaning chemicals replaced with non-toxic alternatives;gt; 253 trees saved from using recycled paperAccomplished in one year in California alone * 23. AwardsCorporate Citizen of the Year. California EPA Awards. Kimpton has been honored with the 2007 California EPA Green Lodging designation. California Gov ernor;apos;s Award. National GeoTourism Award. ttp://www. kimptonhotels. com/programs/earthcare. aspx Kimpton Hotels’ 7 Eco-friendly Best Practices Put Your Commitment in Writing Kimpton Hotels have one of those â€Å"elevator pitch† mission statements to describe their environmental stance. It states: â€Å"Support a sustainable world by using non-intrusive, high quality, eco-friendly products and services at all Kimpton hotels. † It’s short, sweet, descriptive and can easily be said to someone in the few seconds it takes to travel between floors in an elevator. Give Your Eco Program a NameAnother way to add more credibility to you environmental efforts is to give your program a name. Kimpton calls their environmentally friendly green hotel practices, the â€Å"Earthcare† program. Like the mission statement, the name very succinctly states the corporate policy and carries with it the feeling that the company’s taking an organized, focused a pproach to preserving the environment and is already succeeding in its efforts. Provide Your Own Green Business Certification On its Earthcare page, Kimpton lists all of the things they do to be eco-friendly.These actions might not be enough to help them qualify for some green certifications, but anyone can see that they’re serious about their commitment to the environment. This strategy also makes it easier for the media to write about them. Today Show travel editor Peter Greenburg reproduced the Kimpton list of Earthcare Products and Practices verbatim when he mentioned Kimpton Hotels in his article on green lodging. Peter Greenburg’s Article: Eco-Friendly Travel: Hotels and the Green Bandwagon Put Your Results in Real Numbers That People Can UnderstandAdvertising copywriters are taught to write about benefits, not features. In this video on the Sundance Channel, not only can Mike Depatie, the CEO and President of Kimpton Hotels, outline the company’s philosop hy and detail all the changes the hotels have made, but he can also articulate the impact it’s having on the environment. Here are just a few of the benefits that are mentioned in the video: â€Å"Hotel Triton recycles 60% of waste. † â€Å"Their low flow toilets, shower heads and faucets save 15 – 30,000 gallons of water each year. â€Å"Their environmentally friendly cleaning products save 50,000 gallons of chemicals being dumped into the environment. † † Their recycling efforts and use of recycled paper products have saved over 253 trees and eliminated 18,000 pounds of waste. † Reward Your Customers for Their Conservation Efforts Kimpton Hotels offer discounts for guests arriving in a hybrid vehicle. The perks vary from saving 10% on the room rate at some properties, to saving as much as 50% off the overnight parking rate at others. Gather Multiple AwardsAs we stated in our article on obtaining a Green Business Certification for your small or medium-sized business, you should seek out â€Å"certification† from as many organizations as possible. Take one look at the Earthcare page, and you’ll see that Kimpton has done just that by gaining recognition, accreditation, and accolades from a variety of sources in government and in the lodging industry. Here’s a list of the various organizations that have recognized Kimpton Hotels for their eco-friendly hotel practices.Local and State Governments The city of Salt Lake City, Utah. San Francisco Green Business program State of California State of California EPA National Trade Associations Travel Industry and Association of America American Hotel & Lodging Association International Trade Associations Hotel Association of Canada State Trade Associations Massachusetts Lodging Association Media National Geographic Traveler Magazine USA Today Travel and Leisure Seattle Magazine MSNBC Sundance Channel, Ecobiz Keep It Fresh

Virgin Usa – Pricing Strategy

Marketing [pic] Virgin USA Francesco Marani Problem Statement Virgin mobile is entering the US mobile market. Low brand recognition in USA and limited financial resources for advertisement represents a constraint because to enter successfully in such a market Virgin needs to swiftly attract its potential target customer, in order to establish a critical mass and financial strength to defend itself from incumbent and/or other potential entrants (price-wars, dumping, etc†¦). The profile of target customers, youth in between 15 and 29 years old with low credit credentials and high income / price elasticity (sensitivity to changes in price and income), is in conflict with the need to retain customers for a minimum period of 17 months as currently in the market ($ 370 / [52-30] = 17), in order to breakeven recovering the Cost per Acquisition (CPA). Situation Analysis Competition – the Mobile Industry in USA: there are 6 national carriers, as well as other small regional providers. The market is overcrowded, mature, highly competitive and concentrated (3 largest carriers covering about 59% of the market – Exhibit 1); requiring large capital expenditure (CAPEX). High churn rate contribute to create uncertainty on the profitability of clients particularly because the carriers are perceived as utility providers rather than service providers. Advertisement expenditure by market leaders is high in order to capture unsatisfied customers. Customer – Market: Most of the new subscribers of mobile services (117 Mln in 2001) opt for a contractual agreement with mobile carriers, which implies hat the bulk of customers are locked into an agreement and potentially dissatisfied. Carriers make money with hidden fees, taxes and unexpected charge (calls during peak time and in excess of monthly allowance). Customer confusion, dissatisfaction and homogenous offer could be some of the reason behind the significant churn rate. We can assume that a significant chunk of the remaining subscribers (13 Mln) are mainly concentrated within the younger part of the population, in many instance unable to sign up for a contract given their lower credit credentials. Virgin aims at attracting 1 Mln of subscriber on the first year and is partnering with MTV, specialized magazines and selected trendy stores consistently with its target customers. Company – Virgin Value Preposition: The Virgin brand in other European market is associated to value for money, innovation, a hip and trendy image, and also ability to shake industry convention and status-quo. Virgin is planning to enter the USA market aggressively, where it has almost no brand recognition, focusing on understanding and meeting customer needs rather than operating the physical infrastructure (MVNO approach). By trying to differentiate its offer and value preposition from the flat and boring offer of established carrier Virgin is trying to change the concept and the perception of such service. Final goal would be reducing dissatisfaction and hence the churn rate, potentially increase the average spending per customers by in other entertainment services. Context: Virgin target customers are the youth between 15 and 29 years old, with less stable economic and consumer behavior, but a higher attitude to spend. On a comparative basis, penetration rate is expected to growth the most on Virgin’s target customer. Additionally revenues generated by entertainment services are expected to grow exponentially (annual growth above 100%) creating an additional revenue stream. Alternatives Clone the industry Prices: Adopting the same price structure available in the market seems to be a strategy consistent with the need of a simple communication, while differentiation will be based on transparency, attention to customer needs and additional services. Such price replicating strategy can be difficulty defendable in the long term. The owners of the network infrastructure, which in some instances is also a provider of mobile services, could easily cross-subsidize their mobile business and reduce its CPA to compete aggressively with Virgin, neutralizing its strategy given their superior rental network cost advantage. Any price war is likely to create an immediate change in customer preferences, in particular Virgin’s target customer (15- 29 years) is likely to be strongly affected given their traditional high sensitivity to prices change (price elasticity typically high). Price below the Competition: The option to adopt a quasi-similar pricing structure, with an exception for the bucket of consumption in between 100 and 300 minutes, has the same pros and cons of the one before mentioned, in addition to increase the probability of triggering an aggressive competitive reaction by incumbent (price wars). Both the above options fail to address three significant aspects: ? The high churn rate, which is one of the main problems in the service industry, is not addressed by any of the mentioned strategy. The limited advertisement budget may fail to create an impact and convey rapidly a clear message to any potential customers. ? The post-paid contract may be difficult to implement using the planned distribution channel. Lower sales commission could also implies less prepared sales representatives, which may fail to properly complete paperwork related to credit checks. Recommendations Virgin should adopt a brand new approach entering the mobile market to quick ly capture the favor of unhappy customers, as well as people unable to sign a contract given their low credit credentials. No contracts (pre-paid only), no hidden fees & taxes, an aggressive price strategy within the 100 – 300 minutes of consumption as a monthly allowance, with no difference between peak and off-peak charges. The average cost per minute in the industry is at the moment around 12 cents ($ 52 average bill per month / 417 min). By analyzing different possible scenario, including different retention rates and rebates in line with the market (Exhibit 2), Virgin can produce a positive Lifetime Value (LTV) offering a tiered price structure, by charging 0. 19cents for monthly usage below 100 minutes, 0. cents in between 100 and 200 minutes, or 0. 06cents between 200 and 300. This solution has been obtained by resolving the LTV formula, leaving the price as an incognita, and assuming a 6% churn rate, a rebate from client of the mobile cost at $30 (using similar proportion of rebate as other competitors), ? PROs: difficult to be replicated by competitors in the market in the short term. It best suits the need of youth people unable to pass credit checks, as well as teenagers and parents needs because it naturally limit their maximum spending in advance. LTV positive since the beginning and CPA at $160 (refer to the next section for further consideration on the CPA). Virgin can further reduce the cost per minute charges if we increase the upfront cost billed to customer for the phone (Exhibit 3), in case competitors start competing aggressively. ? CONs: pre-paid are typically associated with higher churn rate, which can result in a net loss for the carriers before having recovered the CPA. Pre-paid customer in some instances use the mobile phone less than traditional users. An appropriate (easy to reach and cheap) infrastructure needs to be in place to recharge the phone. Implementation Plan Price: an aggressive tiered price strategy, with price decreasing at increased consumption simple to communicate and sensitively lower than competitors (Exhibit 4). Any minutes in excess of 300 minutes can be charged at the same cost per minute applied for the 200 – 300 minutes of monthly consumption. No difference between peak and off-peak charges. Contract: no contract, no hidden fees and taxes. Every user will be charged only an upfront cost for the phone, which in an aggressive scenario is set at $30, (i. e. half of the minimum amount currently charged by other carriers – Exhibit 5). Communication: Virgin is entering the USA mobile market using selected affiliated partner (MTV, selected magazine, etc) consistent with its target customers. The planned advertisement investment is $60 Mln, lower than competitors, but significant for a new entrant. If we consider such t investment as a cost, the total CPA is around $160 (Exhibit 2). Nevertheless, from a financial perspective we should consider the $60 million initial investment as the only CAPEX required, which need to be remunerated by taking into account the company and market risk. If we assume a 16% rate of return on the CAPEX we would reduce the CPA at 109. 6 (Exhibit 6), close to the condition to make the present plan viable according to Morgan Stanley research. Success implementation of the strategy require Virgin entering and impacting its target customer swiftly, in order to build a critical mass and financial strength before being able to face any price-wars. Breakeven: currently the industry break-even is 17months. If we assume average consumption around 417 minutes per month, we can see that the breakeven will be significantly lower, and around 5 month. In the present calculation we have neither considered any extra revenues generated by VirginXtras, nor a reduction in the churn rate as a likely consequence of the improved customer satisfaction. Redu cing the churn rate is probably one of the most important objectives in the mobile industry sectors, also because gives additional space for price reduction as demonstrated (Exhibit 2, 3, 6). Exhibit 1 [pic] Exhibit 2 [pic] * Assuming 1 Mln of customers. $60 Mln /1 Mln customers = $ 60 per customer Exhibit 3 Intermediate Rebate [pic] Maximum Rebate [pic] * Assuming 1 Mln of customers. $60 Mln /1 Mln customers = $ 60 per customer Exhibit 4 Price Advantage against Market Average Prices [pic] *Mkt Adv = Market price per minute – Virgin price per minute. Exhibit 5 [pic] Exhibit 6 [pic] * Considering the investment on advertisement as a capital expenditure, with a 16% annual rate of return. ($60 Mln /1 Mln customer x 0. 16 = $ 9. 6

Blog Spot Essay Example | Topics and Well Written Essays - 500 words

Blog Spot - Essay Example Iraq was then supposedly occupied by the Americans with the initial purpose of ensuring peace, progress, and modernity there and rescuing the public of Iraq from heavy influence exercised by the rigid and exacting government. It is my argument that though America presented many justifiable reasons for invading Iraq, the deteriorating condition of Iraq and the helpless condition of the American troops patrolling there have collectively imposed such a heavy burden on the economy of America that millions of families are getting badly affected owing to this purposeless war while not meeting the criteria given by the hawks. Proponents of the invasion of Iraq had a few primary justifications. There were fears that Saddam Hussein was developing WMDs. There was concern that he had been connected to al Qaeda cells (Rumsfeld, 2009). And, of course, he was a brutal dictator. One problem was that they kept offering different justifications, saying that one was central one day and the other the next, but the case did look compelling initially. They also claimed UN Security Council support. Some had messianic justifications: Falwell also argues that the Iraq war is justifiable and was indeed initiated by God’s will and authority (2004). Meanwhile, opponents said that the war was illegal. The UN Charter makes it illegal for countries to unilaterally invade other countries, no matter what other Resolutions are on the table. The Security Council had not acted, so it was illegal. They argued that the war would lead to more terrorism, a claim that seemed to become compelling in the aftermath of the invasion as suicide bombings began in a country that did not have them prior. They also argued that Saddam Hussein had no WMDs, which was hard to tell at the time but became prescient when it was discovered that he didnt. They argued that the invasion could lead to looting of WMDs, and that the invasion was mostly about securing oil and resources for

Famous Spech From History Essay Example | Topics and Well Written Essays - 1000 words

Famous Spech From History - Essay Example Instead of the formal ‘Ladies and Gentlemen,’ the way he addressed the audience itself was highly stimulating. ‘Sisters and Brothers of America,’ he exposed the broad Vedantic concept of human brotherhood to the audience of seven thousand people and received a standing ovation that lasted for three minutes. Swami Vivekananda, one of the greatest religious reformers of India was born in Calcutta in 1863. His family name was Narendranath Datta. He was the son of a distinguished lawyer and his mother was a religious lady. Since his childhood he displayed extraordinary intelligence in his studies and other activities. At the age of 15 he experienced a spiritual elation and began to seek the Divine truth. Yet he was always unconvinced of traditional religious practices and longed for acquiring more spiritual insights. In 1881 he met the well known Hindu saint Ramakrishna Paramahamsa and that was in fact the turning point in his life. Ramakrishna identified the unusual personality and invited him to join his mission. Later in 1885, when Ramakrishna died he became the leader of the Ramakrishna Order. He proclaimed peace and human brotherhood not only in India but also in many of the European countries and in the United States. He worked hard for the spiritual uniqueness of Indian culture. Besides his spiritual mission he worked as a social reformer who stood against the caste discrimination, and for the eradication of poverty and illiteracy from India. Many of the political leaders, thinkers and philosophers were highly influenced by his doctrines. His fame brought him the opportunity to represent India in the World Parliament of Religions held in Chicago in 1893. It was indeed a major breakthrough for the acceptance of his doctrines in America and in many other countries all over the world. As mentioned earlier, he addressed the Americans as his ‘brothers and

MCH Programs and Policies Assignment Example | Topics and Well Written Essays - 250 words

MCH Programs and Policies - Assignment Example y contraceptives were safe for use and a litigation by over 60 women and medical groups’ in 2001 forced FDA to approve emergency contraceptives for use over-the-counter for all women. Thereafter, various state government established laws that allowed sale of emergency contraceptives without a doctor’s prescription but in 2011, the Obama administration restricted access to those under 17 years (Center for Reproductive Rights, 2015). The policy has improved economic welfare of many women. They are not inconvenienced by unwanted pregnancies, although it has not reduced the risk of acquiring sexual infections. Religious groups believe plan B causes abortion while but researchers prove it prevents implantation. Emergency contraceptives have reduced agony and suffering from women who previously had to seek abortion services after unprotected sex. College girls no longer drop out of school due to unwanted pregnancy inconveniences (Glasier & Baird, 1998). Drug manufacturers, women rights group, FDA and religious groups have vested interests the bill. Drug manufactures, would want it approved for use by all without restrictions. Women groups find it a right violation and medical groups such as pediatric associations believe that it important because it reduces the cost of unwanted pregnancies and the risk of complications during delivery and late abortions. Religious groups find it immoral. The FDA and government find that people are likely to abuse the drugs (Culp-Ressler, 2013; Faà ºndes, Tavara, Brache, & Alvarez, 2007). Culp-Ressler, T. (2013). Judge Rules Emergency Contraception Should Be Available To All Women Over The Counter. Retrieved from http://thinkprogress.org/health/2013/04/05/1826411/judge-plan-b-over-counter/ Faà ºndes, A., Tavara, L., Brache, V., & Alvarez, F. (2007). Emergency contraception under attack in Latin America: response of the medical establishment and civil society. Reproductive Health Matters, 15(29),

Updating Computer Operating System Research Paper

Updating Computer Operating System - Research Paper Example Upgrading computer operating system means adding the latest versions of computer programs to run the computer with more speed. It includes updating in software and in hardware of the system. Updating in software system means to install advanced enhancements over old versions, whereas an upgraded hard drive enables the computer system to perform in a better way (Wempen, 2002). It is important for every user to maintain and upgrade the personal computer. Computer upgrading process analysis approach includes the following steps: 1. Arranging: Arrange a back-up for all important records to any other hard disk. It is important because if a problem occurs during the upgrading process, there is a risk of losing some or all data of the computer. Defragmentation of the hard disk is another important task because it helps the computer to read fragmented files more efficiently which are located in different areas. These files can slow down the speed of computer functions (Thompson & Thompson, 2 006 ). In order to install a new operating system, a new folder should be made. Until you are sure that everything is working perfectly on the new operating system preserve your whole data of computer into another windows directory.

Jurisprudence Essay Example | Topics and Well Written Essays - 2000 words

Jurisprudence - Essay Example In order for a society to gain such a reliable reputation, there needs to be a backbone, which in this case would be a code of law.† (2006: p 1) Man makes laws and crafts amendments in them according to the prevailing circumstances and situation. The basic motive behind devising the statutes of law was the prevention of crimes from the society. Since crime is a social phenomenon and exists in each and every culture of the world from the most primitive human tribes and clans to the modern contemporary society, no civilization can deny its subsistence at all. â€Å"Community disorganization†, according to Vedder, Koenig & Clark, â€Å"has been found to be related to several social problems, including crime and delinquency.† (1973: p 7). It is actually an act that disturbs and destroys the peace and harmony of a society. With increase in population of the world at large, the tribes and communities grew widely and developed into society. The crime rate also got its place along with the growth of civilization with an upward trend and increase. The need of rules and system was felt to preserve calm and harmony. Subsequently, social norms, folkways, mores and taboos came into being to bring regularity in society. Socio-cultural and political authorities were also established, to evade turbulence and control crimes in the prescribed manners prevailing in an area. There are two types of offences i.e. one which is against the law enforced by the state, called criminal acts, and the other that is against religious beliefs as well as existing norms that is called deviancy and immorality. Deviant behaviour and perversion refer to the breaking of the prevailing norms and values. Prostitution, incest, homosexuality, bestiality, buggery, exhibitionism, voyeurism and masochism etc are the examples of moral offenc es or perversion. The parliament of the Old Land, has decided to pass a bill in order to criminalize sexual intercourse

Doctrine of Determinism Essay Example | Topics and Well Written Essays - 2000 words

Doctrine of Determinism - Essay Example All the elements that make the world function are constantly interacting with each other. These interactions follow a certain order (cosmic) sometimes. At other times these functional elements are in a state of disorder (chaos). The interactions categorize the world into two kinds. The first is the phenomenal world, which stands tall on our perception of reality. The second is the deterministic world, which advocates a sure-shot perspective on everything that happens. Consequently, a phenomenal world is an outcome of chance and randomness; while the deterministic world leaves no scope for chance or probability, apparently. But what is obvious is not always true. Recent scientific studies have put forth randomness as central to the universe. A physical being's genetic make up is the result of certain permutations and combinations that are purely random. So an individual is a consequence of cosmic coincidence! Biology justifies that. The Oxford dictionary defines chance as a possibility of something happening. Probability and likelihood are the other synonyms. In fact, we devise logic on the basis of chance. There are infinite situations when probabilistic logic becomes the foundation for sound reason and subsequent action. The notion of expected utility is the outcome of the probabilistic calculus. I work hard because I think it betters my chances to succeed. The practical dimension of chance makes it the central element in the otherwise deterministic world! Determinism is an apparent antonym of chance. Determinism looks so scientifically grounded, but it has a philosophical foundation in the Principle of Sufficient Reason (PSR). German rationalist, Leibniz, an adherent to this principle used it extensively in his philosophical findings. According to the Principle of Sufficient Reason, there is a reason why something happens in a particular way and not in some other way. It is a powerful principle. It defies the existence of chance in the real world. So if chance exists, then Principle of Sufficient Reason fails. Perhaps. Perhaps not. So we might observe that determinism is an offshoot of the Principle of Sufficient Reason. Both the concepts seem to be in synergy. Determinism defies chance and so does the Principle of sufficient reason. So how are the two concepts different The Principle of Sufficient Reason seems to justify the concept of rational thought. But a detailed analysis brings out something drastically different. If this principle is to be believed, then there has to be a justification for anything and everything. Subsequently, there has to be a reason as to why there should be a reason for anything to happen. But Leibniz has offered no explanation for this. It is an underived principle. So what is the rationale for something, which has no reason or logic The explanation of the principle refutes its existence. Strange paradox. Another interesting concept that is significant in the explanation of the Principle of Sufficient Reason vis--vis the concept of determinism is the principle of Universal Sufficient Causation. According to the concept of Universal Suff

The Educational autobiography of tiffany merlo Essay

The Educational autobiography of tiffany merlo - Essay Example I am the oldest of three siblings and I was raised in East Flatbush Brooklyn. It is certainly not the most glamorous section of New York, but it is not the worst either. I was raised by my mother who was assisted by her parents. My mother was a stay at home mother. She only has a high school diploma and she received public assistance. My father is a college dropout and was employed by IMB as a computer developer. My parents were divorced and I must admit that my father was mostly absent during my formative years. I suppose that divorce was not so common in those days, and for those women who found themselves divorced, life was not easy. To say that my father has had no influence on my education and future goals is an understatement. In sum, I suppose that one would term us as a working class family. As I noted above, the area in which I was raised was hardly glamorous but it seemed to be home to a myriad of income families. The schools I attended were located in decent urban neighborhoods that consisted of a combination of homes and apartment buildings for low- income families. Life in my household, as in the other working class families in my neighborhood did not revolve around long verbal discussions. We were taught humility and obedience. Conversation with my mother and grandparents revolved around chores and making sure we minded our manners. I took direction well and was charged with the care of my younger siblings. Failure to adhere to the commandments of my family resulted in penalties that sometimes were physical. (Annette Lareau, 2003 Unequal childhoods , Pg. 107). Despite the lack of cerebral conversation at my dinner table it was always automatically understood that I would excel in my education. My mother and grandparents had high expectations for my siblings and me. I was always expected to complete my homework as soon as I returned home from school, to study and practice hard in preparation for upcoming exams, and to try my level best to receive A's and B's in my course work. I consider myself to be an exceptional student and credit these basic expectations with it. While attending elementary school 219, the classrooms were fully equipped with what seems to be up to date equipment, and the playgrounds had durable swing sets. There was a mural that represented the children of the school painted on the bricks with a whimsical appearance, and the ground was covered in smooth asphalt and cement space for children to run around, engage in creative drawing, play hop scotch, and to jump rope. Most of my teachers were Caucasian females with the exception of Ms. White and Ms. Murray, my African American first and fourth grade teachers and a small amount of male teachers who taught math and science solely. Humble and cooperative, I was an exceptional student that received high grades for my efforts. As adolescent, I found it easy to make new friends and fit into the diversity of my schools. I created my own identity as a student. I was valued a great deal amongst my peers and felt above average. I was very likeable, well mannered, and never was a trouble-making student. The teachers in my school focused on the smart students, or the students who were more engaged in the course work because they either participated more often or knew the answers. The quiet students did not participate often in class and thus, quickly forgotten until report cards are distributed. "In working class schools, work is following the

Annotated Bibliography Example | Topics and Well Written Essays - 1000 words - 9

Annotated Bibliography Example The author has rightly presented that the book â€Å"Quality from Customer Needs to Customer Satisfaction† by B. Bergman and B. Klefsjo studies the quality movement from a holistic outlook by providing practical examples that are blended with an inclusive and systemic synopsis about the Japanese industrialists. The authors illustrate how the Japanese industrialists have approved and implemented the ideas of American experts without the knowledge that their methodologies are being exported to the U.S and the rest of the world by these expatriates. The book is divided into five parts with each section discussing a different subject. The book is relevant to this study because it provides knowledge and methodologies of how to enhance quality in organizations and companies. This essay also discusses that the authors of â€Å"High – involvement innovation through continuous improvement† offer a managerial tool to organizations and all forms of businesses that can help the businesses to overcome the challenges that are common in the current business environment. The article indicates that companies can allow continuous improvement through the mobilization of high levels of involvement of the workers in constant incremental problem-solving.   This journal article provides a report on a five-year study program that explores Implementation issues in continuous improvement and suggests a framework model that can be used to develop continuous improvement.

Historical Perspective Essay Essay Example for Free

Historical Perspective Essay Essay The method that nurses implement nursing care is influenced by research. Nursing theorist has influence to the practice of professional nursing and research. Many of the primitive theorists has help to develop the research from the previous to the current and will continue to the future to integrate research. Research has influence the action nurses consolidate and implement nursing care and process. One of the early primary nursing was Florence Nightingale. Florence Nightingale opened the doors for future researchers and theorist to model professional nursing. Florence Nightingale is the mother of contemporary nursing after coming back from the frontlines of Crimean War in 1856, and she renovated the fatality rate by attending the environment ( George, 2011, chapter 3). During the Crimean War Florence Nightingale offered to help with the nursing task, where she attended and took care of an ailing and injured soldiers. Florence Nightingale would tend to the sick soldiers at all times making sure that they were taken care of getting a clean environment, ventilation, hand washing, lighting and free of noise. Her concept to nursing is the environment. Environment could be modified to progress conditions so that natural ruling could allow healing. An environment model was established to glimpse the control of the physical environment as a major constituent of care ( George, 2011). Nightingale model progress to paradigm in nursing practice and contributes on nursing care and planned rendered to patients. Nurses maintain to practice their profession without attaining that their process and objective are based on Nightingales concept. The concept of environmental control serves as a foundation for many research analysis. Nursing theories related to Nightingales Environmental Model will continue to guide research and nursing profession. With her theory and concepts the nursing profession has implemented her methods for environmental cleanliness as a guide model in nursing practice to meet the needs of the patients.

Charles Perrault Bio Essay Example for Free

Charles Perrault Bio Essay Charles Perrault is a famous French poet and author recognized for writing the Mother Goose fairy tales. He was the seventh child from his father Pierre Perrault and mother Paquette Le Clerc, born on January 12 of 1628 in Paris, France and then died and indefinite death which means it is undefined that was on May 16, 1703. He was a Roman Catholic. He married Marie Guichon in 1672 when she was nineteen years old, with her he had three children and when delivering the third one Marie passed while giving birth in 1678, which left them to be married for only six years. After her death Perrault never remarried. Career wise Perrault didn’t start out as a poet; he was actually a lawyer who was in charge of royal buildings in 1660. Perrault also took a huge share in the making of the Academy of Sciences and the renewal of the Academy of Painting. But then later on he worked in the Academic Franà §aise where he played an important role of literacy disagreement as many know today had to do with the clash between the Ancients and the Moderns, to which Charles coincided with the Moderns. Perrault then decided he was going to spend the rest of his lifetime promoting the education of literature and the arts. Where then he started to become a well-known as a poet with stories such as â€Å"Red Riding Hood†, â€Å"Puss in Boots†, â€Å"Cinderella†, and â€Å"Donkeyskin†. â€Å"Donkeyskin† is a famous French literacy and was republished by Perrault in 1697 with a little help from Andrew Lang another popular poet. â€Å"Donkeyskin† was the French version of Cinderella. There are plenty of versions of â€Å"Donkeyskin† but Perrault’s is the most well-known and made him popular.

Evaluation Of Business And Strategy Analysis Burberry Group Marketing Essay

Evaluation Of Business And Strategy Analysis Burberry Group Marketing Essay INTRODUCTION: BURBERRYS STRATEGY: The groups strategy is marked by leading market position combined with strong franchise in established countries along with usage of emerging countries platforms to drive earnings growth and volumes. The group also focuses on meeting ever changing consumer demands through continuous innovation and expand the product portfolio, directly operated stores network, selective wholesales distribution channels and enhance operational capabilities, which resulted in healthy growth in the recent years. Groups is in a better position to optimize the high growth prospects in Asian regions for that reason Group announced an amendment to its apparel licence in Japan. Group is continued to evolve and enhance its products and brand span over all consumer-facing platforms. In stores, the Group continued to roll out the Burberry Experience, a comprehensive sales and service programme. Group strategy is to bring greater clarity to the brands segmentation and focus on operational improvements, which has allowed greater speed and responsiveness in delivering products to consumers, pointing the way to a further evolution of the Burberry business model that will provide fresh merchandise to stores and online with greater frequency. Groups strategy to involve in digital and web world like live streaming and social media where its gets social platform, successfully creating the new communities of interest. The core purpose of the Burberry brand is to protect, explore and inspire which are at the heart of Burberry, its culture and behaviour as a company. Group is now Shift company culture and processes from a static wholesale model to a dynamic retail model. Retail-led growth refers not only to the operation of Burberrys own stores, but also to a fundamental shift in the Groups operating structure. Burberrys strategy formulation under Resource Based Theory: The resource based theory advocates the efficient and effective use of resources and capabilities. One of many facets of this view is the acquisition of already working entities in the regions in which the company is planning to enter (Jay B. Barney, 2007). In a resource-based view, Burberry has strong excellent world-class talented people worldwide. As the business grows and the demand for expertise and ability across the organization increases, Burberry is ensuring that it develops a robust pipeline of talent throughout the Group. Burberry unique brand have more than 150 years history which broad consumer appeal across genders and generations; a unique demographic positioning within the luxury arena; and broad global reach that allow Burberry to charge premium prices gives Burberry a competitive advantage. Burberry rare activities which doesnt follow by their competitor is everything the consumer sees is developed centrally under Chief Creative Officer, Christopher Baile. It is actively embracing digital and social media to extend the reach and appeal of the brand, especially to the luxury customer of the future. Besides resource based theory, the strategic capabilities of Coca Cola Hellenic may also be evaluated through PEST analysis. PEST analysis of Burberry to evaluate strategic capabilities: The PEST analysis looks into the Burberrys exposure to Political, Economical, Social and Technological factors, which may affect its strategy formulation capabilities. The following factors may be considered in this regard (Wetfeet, 2008): Political: (Kluyver, 2010) The Group operates in many countries including the emerging markets. These countries subject to changes in laws and regulations, including accounting standards, taxation, (tax rates, new and tax laws) and environmental laws in domestic or foreign jurisdictions particularly in times when public sector debt is high and tax revenues are falling. Burberry faces intense competition from developing countries due to cheap copies of his brand where no copyright law exist. Political conditions like civil unrest, unstable governments historically and have been subject to political instability and restrictions on the ability to transfer capital across borders. Ability to penetrate developing and emerging countries, which also depends on economic and political conditions, and how well they are able to acquire or form strategic business alliances with local fashion trends and make necessary changes which also affects the luxury brand of Burberry The Burberry has strong luxury brand, which is only feasible in some geographic environments and demographics. Economical: (Griffin, 2006) The global economic downturn affected the level of consumer spending on discretionary luxury items. Increased regional competition by other international as well as local brands. Customers (in particular Middle Eastern, Russian, Japanese, Chinese and other Asian customers) who purchase products while travelling either overseas or domestically generate a significant proportion of the Groups sales. As a result, shifts in travel patterns or a decline in travel volumes could materially affect trading results. As economies develop, is for staple items such as food and clothing to lose their relative importance in the typical household. Social: (Grant, 2005) Social environment of countries also affect the Burberry because different cultures, different lifestyles. Dress codes have reflected social attitudes of people .Dress are integral to how they regard themselves. Technological: (W. Glenn Rowe, 2010) The effectiveness of company is advertising and marketing is crucially changed due to latest technological trends in advertising. New uses of internet and television that incorporates special effects for advertising may make some products look more attractive to consumers. Introduction of digital world and web in the world effect the way of doing business. Burberry live streaming allowed consumers to purchase runway items for expedited delivery -another first for the luxury sector Through use of technology Burberry, creating a platform of social media, which helps in, opens new ways of communities of interest. Group also launched artofthetrench.com; a social media website that introduces the iconic trench coat to the digital generation and is attracting the new, younger luxury customer to the brand may give a competitive advantage. SWOT analysis of Coca Cola Hellenic: Strengths: (Bohm, 2009) Strong brand: Burberry has iconic of trench coat, which linked to Authentic British heritage and its Unique democratic positioning within the luxury arena .This gives the company a strong brand standing. Globally recognized icon portfolio: the trench coat, trademark check and Prorsum horse logo. Burberry stores are among the best vehicles to communicate the full brand message to consumers. Global Reach: Burberry has broad geographic portfolio including Europe including Spain accounted for 44% of sales, Americas 27% and Asia Paci ¬Ã‚ c 24%. Emerging Markets, which spans across all regions and includes China, India, Russia, Eastern Europe and the Middle East, contributed 10% to retail and wholesale revenue. Multi-category competency: womenswear, menswear,non-apparel and childrenswear with innovative outerwear as the foundation. Channel expertise in retail (including e-commerce),wholesale and licensing. Burberry as the leading employer in the luxury sector Weaknesses: (Fine, 2009) Lack of expertise in the field of supply chain in the target market Local competition and lack presence in particular areas of the world. High luxury brand The product segmentation of Burberry is weak between men,s and womens appral lines. Opportunities: (Fine, 2009) Group has the opportunity to amend its largest license agreement in Japan market where challenging consumers conditions available. There are opportunities for Burberry group in the heritage menswear business; the young children swear division, or quickly developing shoe category. While emerging markets such as China offer great excitement, excellent potential remains in all geographic regions. Burberry have opportunity in Spain integrating the market with global Burberry is in the long-term best interests of the brand. Non-apparel continues to be a key driver of growth for the Group and have more potential to grow. Strengthening of brand image through advertising. Threats: (Nadine Pahl, 2009) Competition from local brands. Imitation: Cheap copies of brand are available in the developing countries. In developing countries where customers are getting more sophisticated and price conscious. This may shift the demand from luxury products to cheap products, which is not the core product of Burberry. Politics and economies are primary sources of threats to a brand in the fashion industry. Number of key product categories Burberry is reliant on a small number of suppliers which threat to its brand. APPRAISAL OF PERFORMANCE SINCE 2009 The global luxury goods market had grown by around 8% per annum before the great economic downturn in l2008. In 2009, it is estimated that the global luxury market declined by around 9%, as consumer confidence and buying powers of peoples fall. Industry analysts expect the sector to show some recovery in 2010, although not as high as the 8% seen prior to 2008. The deteriorating economic environment and unemployment rates have their impact on aggregate demand throughout fashion industries. Sales revenue has been increase by 7% from 2009 to 2010 in a highly uncertain consumer-spending environment, which shows a remarkable achievement of the management of Burberry. In 2009/10, the dramatically slowed consumer environment pressured both gross margin and expense structure with a management entered the year emphasizing profitability over revenue growth. In a luxury market, Burberry achieved revenue of  £1.3bn, 7% reported. Operating profit increased 22% to  £220m, Retail/wholesale gross margin increased from 52.1% in 2008/09 to 59.7% in 2009/10.while diluted EPS increased 16% to 35.1p. After-tax return on capital remained strong at 28. The Group generated  £254m of cash, resulting in a  £262m year end cash balance. Relative to luxury products Burberrys performance was among the best in the sector during 2009/10 The Greek Economic Crisis: The Greek economic crisis had a massive impact on Coca Cola Hellenics results. Lower customer confidence, rising unemployment rate (15% at the end of June 2010) and pressure on the tourism sector are still deteriorating Hellenics volume and channel mix in Greek markets (which accounted for approximately 8% of the groups total volume during 2009). As a response to higher pricing competition, Coca Cola Hellenic has increased its promotional and marketing activity in the country, which will have a resultant negative impact on the groups profit margins. Management expects this steep trend to persist until at least towards the mid of 2011. Additionally, the Greek government has initiated austerity measures, which are impacting negatively on consumers wages (the government is currently considering increasing VAT on soft drinks to 23% from 11% and/or increasing excise duties) and affecting Hellenics results. Among these government measures was the implementation of an Extraordinary Social C ontribution Tax which led to a charge of à ¢Ã¢â‚¬Å¡Ã‚ ¬21 million in 2010 and which the government has indicated will prevail until the end of 2012. Meanwhile, the government is also considering a new tax on distributable profits of companies operating in Greece, which may force Hellenic to provide shareholder returns via means other than dividends (Yasmina Serghini-Douvin, 2010). Exposure to Currency Movements: Due to diverse internal market, Burberrys profits are highly exposed to foreign currency rate exposures. The Group has the Group has a policy of hedging foreign currency denominated transactions by entering into forward foreign exchange contracts , resulting in a  £7.3 million negative impact on its 2010. Overall, Burberrys Gross margin in 2010 was 59.7%, which higher as compared to the 52.1% in 2009, the groups operating profit margin increased from 9.8% to 11.6%, largely due to gross margin benefits and savings from the global cost efficiency programme (Yasmina Serghini-Douvin, 2010). Returns to Shareholders: The financial structure of Burberry comparatively stable over recent years Board has recommended a 17% increase in the full year dividend to 14.0p worth  £52.5 million at the end of 2010. Porters generic forces Cost Leadership: It explains gaining of competitive edge by having the lowest cost in the market. Burberry not a following cost leadership because its deals in luxury items. Differentiation: Burberry luxury brand has iconic figure in the fashion world which show company follows the differentiation strategy. There may be several approaches to differentiation: Different design Brand Image New technology Number of features Product Quality Focus or Niche Strategy: Burberry may as well get into niche of focus markets. Such move may result in firm growth in those particular niches. Burberry and Ansoff Matrix: Ansoff matrix describes various moves a company can adopt in the market to gain a competitive advantage. It describes four different situations which are enumerated in the form of a table as follows (Griffin, 2006): Existing Product New Product Existing Market Market Penetration Product Development New Market Market Development Diversification Market Penetration: Market penetration can be achieved by Burberry in three ways: by getting competitors customers, improving the product Attracting new users or persuading current users to use more through marketing etc. For example, Management successfully executed the  £50m cost efficiency programmed announced in 2008/09. Approximately half of the gains were driven by supply chain and corporate process efficiencies. Cost reductions, including rationalization of internal Manufacturing, showroom closures and intensive expense and headcount management, accounted for the remainder.The company plans to re-invest these savings to assist future growth in market share in recent years to come. Market development: Market development is defined as opening up new markets for products .For Burberry; these consist of China, India and the Middle East. All distribution channels (retail, wholesale and licensing) are used to optimize these opportunities. Burberry added a net 20 stores in Emerging Markets, of which 13 stores were in China and six were in the Middle East. Of the total, 97 are operated under franchise, 12 by the Burberry Middle East joint venture, and two by the Burberry India joint venture. In North America, which Burberry has also identified as an underpenetrated market, underlying retail and wholesale revenue increased by 2% in 2009/10, with an improved performance in the second half (up 10%).Japan non-apparel joint venture is established to build the brands non-apparel business in Japan, the worlds largest accessories market, the joint venture became fully operational during the year. Product development: Product development means launch of new products in existing markets. This may help to maintain consumer awareness, drive growth and increase profits and its only beneficial when company have strong brand name, strong research and development and strong design team. As an example, Burberry focus on and invest in under-penetrated non-apparel categories to further leverage Burberrys unique positioning, design and merchandising expertise and iconic branding through investment in product development, marketing and supply chain. Non-apparel continues to be a key driver of growth for the Group. For the third consecutive year, it was the fastest-growing product area within Burberry, and continues to offer scope for further gains across a number of under-penetrated categories like (Large leather goods, mens non-apparel, Soft accessories and Shoes). Burberry continues to grow outerwear by continued product innovation. Diversification: Diversification means selling new products in new markets. There are two types of diversifications are related or horizontal diversification and conglomerate diversification (non related). Both diversifications are achieved trough acquisitions. We have already seen that Burberry has a rich history of entering new markets and introducing new products. Burberry also benefits from a great degree of product and brand diversity, Diversified offering which leads the Burberry brand has broad consumer appeal. The business is balanced between non-apparel (36% of 2009/10 revenue), womens wear (35%), menswear (24%) and the smaller but high potential childrens wear division (5%). Outerwear, which is the core of the apparel offer at over half of sales, is the category in which Burberry is top of- mind among consumers. Another key strategy is to grow non-apparel where revenue increased by 10% underlying in 2009/10. BCG Matrix (Kluyver, 2010) Stars: Stars are those products, which have a high relative market share and high market growth. It is market leader In case of Burberry, Growth has been primarily due to in non-apparel products, now the largest product category, increased by 10% underlying, with good growth across all product categories. Large leather goods accounted for half of non-apparel retail sales and grew by 30% in retail, with particular strength in Asia. Further design and product development expertise benefited shoes. Cash Cows; these products have high market share but low growth market possibly going into negative. Because it have high market share it is the market leader, which help him to earn cash. In the case of Burberry their women wears have strong market share with but have little growth Burberry will use his higher full price sales and increased awareness driven by artofthetrench.com. Question marks: Those products that have relatively low market share in high growth markets. Childrens wear grew by 37% on an underlying basis, which is 5% of the revenue but have high potential market. Burberry aims to drive children swear to 10% of total Group sales over time. Dogs; these products have low market share in low and static market that is not a market leader. Dogs might lose money and more cash used to earn something. In the case of Burberry Mens wear have low and decaling market share with low growth it benefited from benefited from continued innovation in styles, fit and fabric. In retail, the relabelling of Burberry Brit contributed to good volume and value growth in all product categories, especially in Asia. POTENTIAL FUTURE STRATEGY: Agreements: In October 2009, the Group announced an amendment to its apparel license in Japan which gives better positions to optimize its presence in Japan and the high-growth Asian region over the medium term. The restructuring of the Groups business in Spain integrating the market with global Burberry is in the long-term best interests of the brand. This arrangement would help to support the strategic and operational alignment, and would provide a stable shareholding base in the coming years. Porters Diamond: (Griffin, 2006) Factor conditions: Burberry should look into different markets to gain the advantage of demand factors like cheap pool of labour with skills in industry, government subsidies, low cost raw material etc. Burberry has favourable factor conditions like excellent network of transports and telecommunications in UK. In Japan the conditions is not favourable for Burberry because of shortage of land which leads companies to develop just in time system. Demand conditions: In developing and emerging counties, the higher level of competition affected by lower-value cheap brands. A new joint venture in India was announced in November 2009, combining the strengths of the Burberry brand and organisation with the expertise of a local partner to address this young, exciting luxury market. Burberry is in fashion market where customers expectations and demands always high which forced to create new brands and innovative fashion lines. Related and supported industries: the existence of large number of related industries edge should be sought in the future like purchase raw materials and fabrics from developing countrie.high quality RD strong links with firm gives Burberry innovation in the field of production which also very supportive in UK. Firm strategy, structure and rivalry: Burberry is highly exposed to developing and emerging territories. At the highest level, the Groups primary objectives are the continued elevation and building of the Burberry brand, and ensuring the Company remains firmly on a path of sustained. Burberry faces a strong competition from their rivals because the fashion industry ever changing environment where every time new things come to the market. However, the wide range of countries in which Burberry operates lessens the underlying associated risk.

Career Biography of Jack Welch Essay -- General Electric Business Mana

Career Biography of Jack Welch Management guru Jack Welch, former CEO of General Electric, has been instrumental in forming today’s top business management leaders by imparting effective knowledge in leadership management; he is widely credited with transforming GE into a multibillion-dollar conglomerate. I. Jack Welch – Who is the man? A. Biography – 1.Born in Salem, Massachusetts, in 1935. a. Growing up – The family lived in one of the poorer neighborhoods of Salem, Massachusetts. Welch has said that his mother was the most important influence on him, cheering him on in sports and academics, and always encouraging him to strive for more b. Schooling – Welch continued to pursue his education at the University of Illinois, with M.S. and PhD degrees in chemical engineering. B. Moving up the Corporate latter in GE II. Leadership Style of Jack Welch A. Strategy – â€Å"Fix it, Sell it, or close it† Jack Welch fired more then 100,000 people (almost one in four). Neutron Jack devised the "vitality curve" where the bottom 10 per cent of employees were challenged to improve or leave. B. Took General Electric from $13 billion in 1981 to more than $300 billion when he left in 2001. Ran GE like a corner shop – keeping an eye on profits, cash flow, and people III. What is he doing now? A. After his retirement in 2001 served as corporate consultant to a group of Fortune 500 companies, all in different industries B. Wrote New York Times best seller â€Å"Straight from the Gut† published in Sept. 2001 Has a new book coming out in 2005 entitled â€Å"Winning† a how-to book with Suzy Wetlaufer, former Harvard Business Review editor and Welch's fiancà ©e. Management Guru Jack Welch - Inspirational Visionary Jack Welch is one of America’s best known and most highly respected corporate CEO’s of all time. Vadim Kotelnikov’s website Leadership and New Management Secrets discusses how Jack Welch’s vision to restructure General Electric to a â€Å"unique learning culture and boundaryless [sic] organization† has help make GE one of the fastest capital growing companies. In the 1980's he was said to be â€Å"the biggest S.O.B.,† but today his management techniques are now credited with empowering the employee (â€Å"Jack Welch Gurus†). Management guru Jack Welch, former CEO of General Electric, has been instrumental ... ..., â€Å"A How-To Book for the Can-Do Boss,† Business Week, June 2002, 13 Dess, Gregory G., et al. â€Å"The New Corporate Architecture.† vol. 9, The Academy of Management Executive, August 1995, 7 â€Å"Jack Welch The Gurus Boiled Down.† The Times (London, England), September 2004, 9 Kotelnikov, Vadim. Leadership and New Management Secrets. 2004b. Ten3 Business e-coach. 24 November 2004. Rather, Dan, â€Å"GE’s Jack Welch Under Fire,† CBS Evening News Transcript, 1998, 2 Rosenstein, Bruce â€Å"How GE Chief Welch Rallies GE’s Troops,† USA Today, September 1998,15b. Tribune Business News. â€Å"In Boston, former GE chief Jack Welch works on new book with new wife.† The Boston Globe Oct 3, 2004, pITEM04277007 http://proquest.umi.com/pqdweb?RQT=309&VInst=PROD&VName=PQD&VType=PQD&sid =2&index=5&SrchMode=1&Fmt=3&did=000000706042601&clientId=12441 Welch, John, â€Å"John Welch, Jr.,† Narrative Biographies, American Decades, CD- Rom, Gale Research, 1998, 302 Welch, Jack. Interview with Geoff Colvin. Maryland Public Television and Fortune Trademark of Time, INC. Sept. 13, 2002. 24 Nov 2004. . VBM, â€Å"Thought Leader: Jack Welch,† Value Based Management.Net 2004, Last update 21-11-04 Career Biography of Jack Welch Essay -- General Electric Business Mana Career Biography of Jack Welch Management guru Jack Welch, former CEO of General Electric, has been instrumental in forming today’s top business management leaders by imparting effective knowledge in leadership management; he is widely credited with transforming GE into a multibillion-dollar conglomerate. I. Jack Welch – Who is the man? A. Biography – 1.Born in Salem, Massachusetts, in 1935. a. Growing up – The family lived in one of the poorer neighborhoods of Salem, Massachusetts. Welch has said that his mother was the most important influence on him, cheering him on in sports and academics, and always encouraging him to strive for more b. Schooling – Welch continued to pursue his education at the University of Illinois, with M.S. and PhD degrees in chemical engineering. B. Moving up the Corporate latter in GE II. Leadership Style of Jack Welch A. Strategy – â€Å"Fix it, Sell it, or close it† Jack Welch fired more then 100,000 people (almost one in four). Neutron Jack devised the "vitality curve" where the bottom 10 per cent of employees were challenged to improve or leave. B. Took General Electric from $13 billion in 1981 to more than $300 billion when he left in 2001. Ran GE like a corner shop – keeping an eye on profits, cash flow, and people III. What is he doing now? A. After his retirement in 2001 served as corporate consultant to a group of Fortune 500 companies, all in different industries B. Wrote New York Times best seller â€Å"Straight from the Gut† published in Sept. 2001 Has a new book coming out in 2005 entitled â€Å"Winning† a how-to book with Suzy Wetlaufer, former Harvard Business Review editor and Welch's fiancà ©e. Management Guru Jack Welch - Inspirational Visionary Jack Welch is one of America’s best known and most highly respected corporate CEO’s of all time. Vadim Kotelnikov’s website Leadership and New Management Secrets discusses how Jack Welch’s vision to restructure General Electric to a â€Å"unique learning culture and boundaryless [sic] organization† has help make GE one of the fastest capital growing companies. In the 1980's he was said to be â€Å"the biggest S.O.B.,† but today his management techniques are now credited with empowering the employee (â€Å"Jack Welch Gurus†). Management guru Jack Welch, former CEO of General Electric, has been instrumental ... ..., â€Å"A How-To Book for the Can-Do Boss,† Business Week, June 2002, 13 Dess, Gregory G., et al. â€Å"The New Corporate Architecture.† vol. 9, The Academy of Management Executive, August 1995, 7 â€Å"Jack Welch The Gurus Boiled Down.† The Times (London, England), September 2004, 9 Kotelnikov, Vadim. Leadership and New Management Secrets. 2004b. Ten3 Business e-coach. 24 November 2004. Rather, Dan, â€Å"GE’s Jack Welch Under Fire,† CBS Evening News Transcript, 1998, 2 Rosenstein, Bruce â€Å"How GE Chief Welch Rallies GE’s Troops,† USA Today, September 1998,15b. Tribune Business News. â€Å"In Boston, former GE chief Jack Welch works on new book with new wife.† The Boston Globe Oct 3, 2004, pITEM04277007 http://proquest.umi.com/pqdweb?RQT=309&VInst=PROD&VName=PQD&VType=PQD&sid =2&index=5&SrchMode=1&Fmt=3&did=000000706042601&clientId=12441 Welch, John, â€Å"John Welch, Jr.,† Narrative Biographies, American Decades, CD- Rom, Gale Research, 1998, 302 Welch, Jack. Interview with Geoff Colvin. Maryland Public Television and Fortune Trademark of Time, INC. Sept. 13, 2002. 24 Nov 2004. . VBM, â€Å"Thought Leader: Jack Welch,† Value Based Management.Net 2004, Last update 21-11-04

Comparision Between Tabloid and Broadsheet Newspapers -- Media News Ne

A comparison between how broadsheet and tabloid newspapers convey the same story I have chosen to compare a story from The Times as my broadsheet paper and The Sun as the Tabloid. The story is primarily about a man who had raped his two daughters several times. In The Times, the headline said ‘How two girls were trapped by shame, fear and the love of their own children’. The Broadsheet focuses on sympathizing for the girls, giving all information they have in a straightforward way and getting the story through rather than trying to get attention or exaggerating the story, as they did in the tabloid paper, The Sun. The headline was ’25 life terms for Brit Fritzl who raped his two daughters 1,000 times’. The numbers stand out and make the story seem more shocking. 1,000 is a very big number and it makes any audience shocked to see such a big number in a headline. As this is a tabloid, you never know, the number might have been altered. But that is not the first thing that comes to mind when you see such a headline. You would want to read more about it. In the Broadsheet, the man who raped his two daughters is referred to as ‘Mr X’, as his family do not want to be recognized in public, and it is also ag ainst the law to identify names for a story about sexual abuse. But in the Tabloid they avoid needing to use a name as a reference. In the tabloid, the man is compared with a well-known Austrian person named Fritzl who just like ‘Mr x’ had raped his daughter then imprisoned her. This is very typical of a tabloid paper to make comparisons and also use informal language such as ‘Brit’. The language in the tabloid is much more easy to understand, and it is quite informal and simple. It is the sort of language you would use ever... ...ger audience, one who would rather know the general details rather than the whole story in detail. That is why I prefer to read a tabloid paper as it is easier to empathize with for you have a better understanding of what is going on. It keeps it short so that you can move on to the next story. But that is my opinion and I fall into the tabloid’s aiming category, and others may have different ideas. The Broadsheet is aimed at a smaller yet more complex audience, who would want to know all the details in the story. Stories in broadsheets are more about business, tax or politics, the sort of things that these sort of people are interested in, so it helps if they know all the smallest details. Broadsheet uses increasingly formal language, for more mature readers. That is why I find in hard to read a broadsheet newspaper, I would rather just know the general details.

The Ironic Title of The Great Gatsby Essay -- Great Gatsby Essays

The Ironic Title of The Great Gatsby      Ã‚   Titling is a very important part of the fiction-writing process. It is important for authors to be careful in choosing their titles because the titles often can have great influence on certain aspects of the story. In the book, The Great Gatsby by F. Scott Fitzgerald, the title was formulated with the intention of heightening characterization through the use of irony. When readers start to read this novel, they immediately see a man who seems very glamorous and powerful while they have already been predisposed to seeing him in an alluring light due to the book's title. However, this perception of Gatsby is eventually completely transformed as Fitzgerald continuously divulges the flaws within Gatsby and his way of life. Having given his book the title, The Great Gatsby, Fitzgerald has created a level of irony that enhances Gatsby's character and serves as a basis of contrast between how Gatsby appears to an outsider and what he really is.    F. Scott Fitzgerald was very clever in choosing the word "great" in describing such a complex character as Jay Gatsby. It is clear that this word is being used facetiously as Fitzgerald continuously reveals more and more weakness within Gatsby. At first glance, Gatsby is portrayed as glamorous and magnificent. The reader himself learns to appreciate this man who is the classic example of an American hero- someone who has worked his way up the social and economic ladder. He is a man who has completely invented his own, new, inflated image. Throughout the novel, this glorified facade is slowly peeled away. Gatsby eventually gets killed in pursuit of romance with the beautiful, superficial socialite, Daisy Buchanan. Havi... ...ed because there is a reflection of an even stronger idea of false glamour to add onto that revealed in the text. The irony of the title of this book is another thing that makes it so great and out of the ordinary. Fitzgerald was a pioneer in bringing to light the flaws within the American Dream. By writing The Great Gatsby, F. Scott Fitzgerald successfully revealed the typically overlooked downside to striving for perfection.    Work Cited Bewley, Marius. "Scott Fitzgerald's Criticism of America." Twentieth Century Interpretations of The Great Gatsby.   Ed. Ernest Lockridge. Englewood Cliffs: Prentice-Hall, Inc., 1968. 37-53. Fitzgerald, F. Scott. The Great Gatsby. London: Penguin Books, 1990. Trilling, Lionel. "F. Scott Fitzgerald." Critical Essays on Scott Fitzgerald's "Great Gatsby." Ed. Scott Donaldson. Boston: Hall, 1984. 13-20.   

Death Penalty: Pros and Cons Essay

Capital punishment has been the center of much controversy dating back to its origins. Although the roots of capital punishment can be traced as far back as 1697 BC, arguments over its effectiveness and morality continue in the midst of its existence today. There are many people who have come up with arguments for both sides. Most people who believe that the death penalty is a fair punishment use the argument, â€Å"lex talionis†, meaning, â€Å"an eye for an eye, a tooth for a tooth, an arm for an arm, a life for a life.† (Hooker). While most people who are in opposition use the argument that capital punishment is a cruel and unusual punishment which violates the eighth amendment to the United States Constitution. Today, in the United States, there are approximately 3,624 people on death row. (Pro-death Penalty.com) Throughout history there have been many methods of executing criminals. Some of these methods are crucifixion, stoning, drowning, burning at the stake, impaling and beheading. But more modern methods of capital punishment are typically accomplished by lethal gas or injection, electrocution, hanging or shooting. The argument over the brutality of capital punishment is at the head of topics concerning it as a whole. These arguments are also not only centered in The United States but all over the world as well. About 90 nations have denounced capital punishment by abolishing it, but almost an equal amount of nations retain it (MSN Encarta). Capital punishment remains legal in all but twelve states. Alaska, Hawaii, Iowa, Maine Massachusetts, Michigan, Minnesota, North Dakota, Rhode Island, Vermont, West Virginia and Wisconsin all do not use the death penalty. (Pro-death Penalty.com) Many people feel that the death penalty is cruel as well as an ineffective crime deterrent. But the most successful argument that is used against the death penalty is that it infringes the eighth amendment to the United States Constitution. Another argument against capital punishment is that people who are innocent may be killed. Life without parole is one. A lengthy sentence with treatment, with release conditional upon proof of rehabilitation, is another† (Williams). The people who are opposed to taking the life of a convicted murderer do not believe that premeditated, state-sanctioned killing is justifiable under any circumstances. They also refute the idea that the death penalty deters crime. Some states say that a person will stop  themselves from killing or committing a crime if, in the back of their minds, they know that the punishment for their actions could be the death penalty. Statistics have shown that the states that use the death penalty have a higher crime rate than those with out it. The chance that a person who has been convicted of the death penalty is innocent is also a factor. This causes much controversy because innocent lives are taken and it could have been prevented. Lastly, opponents of the death penalty say that when the states execute killers in an attempt to proclaim that murder is wrong, they undermine their own, moral authority. On the other side of the argument, people claim that capital punishment is a deterrent for future criminals, a proportionate punishment for those who have killed, and it is also said to be less harsh than life imprisonment because it is quick and instantaneous. Ernest Van den Haag contended that human beings are morally responsible for their actions and should therefore be punished accordingly for their crimes (Williams). The definition for justice is â€Å"fair treatment† (Stewart). In the case of premeditated murder, capital punishment is the only just punishment. Nothing less of the death penalty would be proportionate to murder. Immanuel Kant argues that â€Å"even guilty-ridden killers should die in order to gain release from their anguish.† (Williams) The fact that a convicted murderer has the chance to live while their victim is dead is unfair. Why is that they are able to take an innocent life and then live to tell about it? Execution is even more humane than sentencing someone to life in prison. Making the prisoner suffer by rotting in jail for the rest of their life is more torturous and inhumane than execution. The people who favor execution also claim that it is the most effective means of crime deterrence. Most people think about the consequences to their actions before they actually follow through with what they are thinking. Capital punishment not only punishes those who commit the crimes, but also prevents future crimes by scaring the would-be murderer with the consequence he would pay for his action. In the end, the main support for capital punishment comes from one Greek phrase, â€Å"lex talionis,† meaning, â€Å"an eye for an eye, a tooth for a tooth, an arm for an arm, a life for a life.† When it comes to capital punishment, most people find themselves wondering if it is a fair and effective punishment. Arguments for both sides are very strong. Those who oppose the death penalty fight against it because they think it is unfair and unjust. They also believe that no one should have their lives taken away as a punishment. They also believe that the argument that capital punishment is an effective deterrent to crime is invalid. Because only fractions of people on death row are actually executed, most criminals would take the chance. They also believe that life imprisonment is as much of a deterrent as the death penalty. People on the other end of the argument believe in criminals receiving equal punishment for the crime that they commit. The only punishment in proportion to murder is execution. The United States government has many regulations regarding the death penalty. All of those rules oppose using the death penalty in an unfair manner, but do not prohibit the death penalty completely so we should try to use the death penalty for those who deserve it. Works Cited MSN Encarta Encyclopedia. (2003). Capital punishment. March 3, 2003: http://www.encarta.msn.com/encnet/refpages/refarticle.aspx?refid=761570630 Stewart, G. (1998). The death penalty. San Diego: Greenhaven Press Inc. Williams, M. (2000). Capital punishment. San Diego: Greenhaven Press Inc. Williams, M. (2002). The death penalty. San Diego: Greenhaven Press Inc. www.pro-death Penalty.com (2003).

An Analysis of Kfc’s Marketing Mix

AN compend OF KFCs MARKETING combine MEMORANDUM OF transmission DATESeptember 6, 2011 SUBJECTAN summary OF MARKETING MIX OF KFC Here is the treat you requested on the selling undulate of KFC with special emphasis on the spring chicken. The contract allow ind both primeval and thirdhand query. The primary field of force foc roled on the students of GIM. From our compend we conclude that no specific competitive system is guaranteed to achieve supremacy at all metres. The four Ps of securities industrying (product, price, place and promotion) fork up a goodness starting smudge for consideration of the requisites of outline implementation in the grocerying function.The blend in of these merchandising elements should be separate and the plans for each of the elements should similarly be appropriate. Promotion is to a greater extent than advertising. The location, size and dis site of markets which the disdain strategy defines provide race promotion smorgasbord decisions and should indicate the essence of promotional material as healthful. price is a complex issue because it is cerebrate to cost, volume, tradeoffs etc. and because it is frequently used as a competitive weapon. ii plug-in OF CONTENTS MEMORANDUM OF TRANSMITTAL i decision maker SUMMARY iv AN psycho analytic thinking OF KFCs MARKETING MIX . 1 THE KFC floor HOW IT ALL BEGAN. 2 KFC INDIA AND MARKETING MIX OF KFC 3RESEARCH METHOD. CONCLUSIONS . 11 RECOMMENDATIONS . 12 adjunct.. 13 REFERENCES.. . 14 iii EXECUTIVE SUMMARYPurposes of the calculate The master(prenominal) drive of the report is to (1) Analyze the marketing mix of KFC and (2) coif a thorough market analysis by mainly targeting the youth by means of a consumer survey. The analysis incorporates phoner analysis, adversary analysis, marketing mix analysis, corporate strategies and our recommendations. The entropy was collected from students in GIM and around ascorbic acid responses were colle cted in all. Main marketing Strategy of KFC The main finding of the inquiry was that in that respect is no particular conquest strategy which skunk guarantee winner of an organization.E really organization has to haomaulate its own strategy to be triumphful. The marketing strategy of McDonalds is consumer oriented which is the reason for its conquest in India. Recommendations To become a more sought after employer McDonalds should aim to provide stop work conditions, allow the existence of unions, and increase the result of education schemes. Also, McDonalds workforce has a full(prenominal) sh atomic number 18 of teenagers, although there is no requirement for employees to be of this age. iv AN ANALYSIS OF KFCs MARKETING MIX1To analyze and choose the marketing mix of KFC that it has used to pass on its position in the Indian market today. The main purpose of this report is to understand the confused marketing strategies applied by KFC to establish itself as a succe ssful scrape in the refrain food industry. The analysis has been substantiated by collating instruction collected finished online surveys. The report attempts to understand the positioning, segmenting and targeting methodologies used by KFC in order to acquire substantial market sh be.The report is significant in understanding the focus of the marketing strategies and the splendor of a consumer oriented approach in the Indian scenario which is the primary reason for KFCs success in the Indian market. The recommendations suggested by this report can be considered for meliorate the work environment of the various volcanos. The electron orbit of this report is limited to consumption preferences of the students in GIM. The KFC Story How it All Began KFC Corporation (KFC), founded and likewise known as Kentucky hot up yellow, is a chain of immobile food eaterys base in Louisville, Kentucky, in the United States.KFC has been a brand and operating segment, termed a idea of Yum Brands since 1997 when that beau monde was spun off from PepsiCo as Tricon global Restaurants Inc. KFC primarily portion outs poulet pieces, wraps, salads and sandwiches. while its primary focus is heat up yellow, KFC also offers a line of grilled and roasted jaundiced products, side dishes and desserts. Outside North America, KFC offers skreigh based products such as hamburgers or kebabs, 2 pork based products such as ribs and other regional fare.The corporation was founded as Kentucky Fried jaundiced by Colonel Harland smoothers in 1952, though the idea of KFCs fried chicken actually goes back to 1930. The attach to adopted the telescoped form of its let on in 1991. Starting in April 2007, the company began victimisation its original build, Kentucky Fried complainer, for its signage, encase and advertisements in the U. S. as part of a new corporate re-branding program newer and remodeled restaurants will piddle the new logo and name while older stores wi ll glide by to use the 1980s signage.Additionally, Yum continues to use the abbreviated name freely in its advertising. natural and raised in Henryville, Indiana, Sanders passed through some(prenominal) professions in his life duration. Sanders first workd his fried chicken in 1930 in the midst of the colossal Depression at a gas station he owned in North Corbin, Kentucky. The dining compass was named Sanders approach & Cafe and was so successful that in 1936 Kentucky G everyplacenor Ruby Laffoon granted Sanders the rubric of honorary Kentucky Colonel in recognition of his character to the states cuisine.The following year Sanders expanded his restaurant to 142 seats, and added a motel he bought across the street. When Sanders disposed(p) his chicken in his original restaurant in North Corbin, he active the chicken in an iron skillet, which took close 30 minutes to do, too immense for a restaurant operation. In 1939, Sanders modify the grooming process for his fried c hicken to use a pressure fryer, resulting in a greatly reduced cooking time comparable to that of deep frying. In 1940 Sanders devised what came to be known as his pilot normal.The Sanders Court & Cafe generally served travelers, a good deal those headed to Florida, so when the route planned in the 1950s for what would become Interstate 75 bypassed Corbin, he sold his straightlacedties and traveled the U. S. to sell his chicken to restaurant owners. The first to event him up on the offer was Pete Harman in southmost Salt Lake, Utah together, they open(a) the first Kentucky Fried Chicken outlet in 1952. By the early 1960s, Kentucky Fried Chicken was sold in over 600 franchised outlets in both the United States and Canada. maven of the longest-lived franchisees of the older Col.Sanders chicken concept, as unconnected to the KFC chain, was the Kenny Kings chain. The company owned some(prenominal) Union Ohio diner-style restaurants, the last of which closed in 2004. 3 KFC Ind ia KFC is the worlds No. 1 Chicken QSR and has industry leading altitude across many countries wish UK, Australia, South Africa, China, USA, Malaysia and many more. KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like pizza pie chantey, Taco Bell, AW and considerable John Silver. Renowned worldwide for its figure licking good food, KFC offers its signature products in India tooKFC has introduced many offerings for its growing client base in India while staying root in the taste legacy of Colonel Harland Sanders secret recipe. Its signature dishes embarrass the crispy outside, juicy inside hottish and Crispy Chicken, flavorful and juicy authoritative Recipe chicken, the spicy, juicy crunchy Zinger Burger, Toasted Twister, Chicken bucket and a host of beverages and desserts. For the vegetarians in India, KFC also has great tasting vegetarian offerings that include the Veggie Burger, Veggie morseler and Veg sieve meals.In India, KFC is growing quickly and today has front line in 11 cities with close to 50 restaurants. 4 merchandising Mix of KFC 4Ps of marketing Product Streetwise Veg Snacker, Chicken Snacker, Snack stroke, Rizo Rice, Rizo Gravy, Mini Krusher Snacks Popcorn Chicken, Hit go, boned chicken strips Veggie Selection Veg Snacker, Veg Zinger, Veg spoil with Salsa Toasted Wraps Burger Veg Zinger, Chicken Zinger, Tower Zinger Box Meal Chicken Delight savage Grilled, Hot and Crispy, Original Recipe Bucket Chicken Signature sides Corn on the cob,Coleslaw, FriesKrusher Frappe, Iced Mochaccino, Iced Kappucino Desserts Soft wirl, Choamor, Brownie Sundae cost KFC follows both optionalpricingand coalescebundlingpricing. A consumer can corrupt dishes from the basic menu and go for add-ons (Optional pricing) and there are combo offers which comprise a mix of items. The pricing of products be sicks approximately from 25 Rs. to 675 Rs. KFC has class of options in each category, For e. g. In Bucket, th ere are menus with 8pcs, 12pcs and also 12pcs variety bucket(Hot Crispy Original Recipe and Chicken Strips). PlaceKFC initially opened its outlets in metros and stage I cities, now it has gradually locomote to Tier II cities where the buying power is one the rise due to rapid urbanization. KFC has its outlets in all major cities and has overtaken pizza pie Hut in Quick dish restaurants. By the year 2015, KFC is expected to have 500 outlets in India. Promotion KFC does promotional activities by offering add-ons to the existing menu, give way coupons, T-shirts, Kids meal etc. KFC promotes its products through liquid crystal display displays kept inside its outlets which promotes their products and kindles desires among consumer.India being the awkward with largest youth population has favored the egression of KFC and it has become the fastest growing fast food chain in India energy aside McDonalds and Pizza Hut. 5 Competitors analytic thinking KFC has been a leading fast-fo od outlet in the country. But it has a lot of controversy and these are eating away into its market share. It has its traditional rivals like McDonalds, Dominos, Pizza Hut and the firm encounters local challenges like Burger King, have Joes. Burger King competes on the fact they serve jumbo burgers at a very competitive price and also use an approach to serve burgers quickly.In the current scenario with such competition yet convenient and fast service is not sufficient to come apart the firm. And for this differentiation a inquire to ameliorate the overall experience is take. This is make by providing the clients a holistic experience at the outlets. The outlets are no more only mere eating joints but are a place for recreation and are an important destination for family dinners. To stay in the competition it is essential to continuously progress reviving your product and its lifecycle. This should be done keeping in mind the customer requirements and the changing trends.Th e new Krushers which have been introduced in four different flavors is a technique to increase their product reach and thus customer satisfaction. 6 Research methodology Objective of the research The main purpose of the report is to (1) Analyze the marketing mix of KFC and (2) perform a thorough market analysis by mainly targeting the youth through a consumer survey. Scope of the study The scope of the study is limited altogether to about one C students of GIM selected as a sample for the purpose of research. This may thusly not be a supply reflection of the whole population of KFCs consumers. Sources of info Primary sources The primary data was collected through questionnaires. They were filled using the scheduled method of data parade by the tec. * Secondary sources The secondary sources like the internet were used for collecting information regarding the sample and were also used for analysis. Limitations of the research The limitations of the research were as follows 1) Lack of proper experience on the part of the researcher in conducting such studies in the past. 2) The time period for carrying out the research was go around as a result of which many facts have been left unexplored. ) The area for study which is quite a large area to judge out the consumer preferences 4) Only 100 respondents have been chosen which is a bitty number to represent the whole of the population. 5) While collection of the data many consumers were grudging to fill the questionnaire. 7 Survey Questionnaire Q. Which city do you belong to? * Kolkata 10% * in the altogether Delhi 20% * Pune 15% * Mumbai 18% * Others 37% 8 Q. Which is your beloved KFC product? * Zinger Burger 32% * Chicken Strips 11% * Chicken Wings 15% * Krusher 18% * KFC original Recipe chicken 24 %Q. Concerns faced at KFC Outlet? 9 * Long Queues 19% * Congestion 10% * Delay in service 11% * No line of work 28% * Others 32% 10 Q. Is the range offered at KFC adequate? * Yes 21% * No 42 % * Satisfactory 37% 11 Q. Suggestions for Improvement? * Delivery on time 17% * Product variety 11% * Capaciousness 28% * Prices 12% * Offers and price reduction 14% * Others 18% Q. What is the first affair that comes to your mind when you think about KFC? 12 * Burger 29% * Service 5% * esteem for money 11% * Special KFC Chicken 44% * Others 11%Conclusion 13 * The competitive strategy be vary according to the dynamic customer demands and there is no guaranteed formula to achieve success at all times. * Various inwrought and external factors affect the risk attitudes of the industry. therefrom the four Ps of marketing (product, price, place and promotion) provide a good starting point for consideration of the requirements of strategy implementation in the marketing function. * A great deal of research is required to arrive at the right mix of these marketing elements. Market research forms the foundation of marketing decisions catering to consumer needs and appropri ate marketing are designed to gather those needs. The distribution system brings the product or service to the place where in can best fill customer needs. * The distribution channels can make a lot of difference between success and failure of a new product. integration of distributors, wholesalers and retailers is extremely important. * Promotion and advertising form the core of marketing. The location, size and nature of markets is delimitate by the business strategy and that also guides the promotion mix as well as content of promotional material. 4 Recommendations * Menu diversification to accommodate more healthy foods could be regarded as inevitable in the future. * Better working conditions and instruction schemes to ensure higher employee productivity. * The environmental policies need to be communicated to the public at large. * The tell to KFCs success will be a continuation of their product consistency, better location choices and improved retail business model exec ution, particularly with regard to the training of employees. * Also, they should work on the capacity of their joints. 15 References Bibliography KFC Yum Brands formation Global Company that Feeds the World. n. d. ). Retrieved from KFC Yum Brands Defining Global Company that Feeds the World www. yum. com/brands/kfc. asp viper Welcome to KFC. com. (n. d. ). Retrieved from Welcome to KFC. com www. kfc. com Wikipedia. (n. d. ). Retrieved from Wikipedia en. wikipedia. org/wiki/KFC http//www. kaizencoaching. com. au/articles/basics_marketing_PLC. htm. (n. d. ). Kotler, P. , Jha, M. , Lane, K. , Koshi, A. (2009). Marketing Management. Pearson Education. 14 Appendix Exhibits 1. KFC Menu in India SAMPLE QUESTIONAIRE The online survey questionnaire can be viewed at the below mentioned link